Why Recognition Matters
While the primary motivation for giving should always be the impact it has on those in need, receiving public acknowledgment for one’s contributions can be incredibly rewarding. Remember the pride and satisfaction you felt when your hard work was recognized? You can offer that same sense of fulfillment to your donors by publicly thanking them.
Steps to Creating a Donor Thank You Video
1. Write a Script:
Personalization: Avoid generic messages. Tailor your thank you specifically to each donor to make them feel truly appreciated.
Greeting: Start with a warm greeting and address the donor personally.
Acknowledgment: Mention how their contribution has positively impacted your projects or mission.
Gratitude: Express genuine, heartfelt thanks.
Call to Action: Encourage them to continue their support or share your message with others.
2. Recording the Video
Setting: Find a quiet, well-lit space with a plain background to avoid distractions. Ensure there are no background noises like barking dogs or office clutter.
Equipment: Use a smartphone on a stable surface or tripod for a professional look.
Team Involvement: Consider involving other team members to show collective appreciation.
Presentation: Speak clearly, maintain eye contact with the camera, and smile. Even though you may be following a script, a friendly demeanor goes a long way.
3. Editing the Video
Software: Utilize free editing tools like Canva or iMovie to enhance your video.
Enhancements: Add light music or simple text overlays to complement your message.
4. Sharing the Video
Platforms: Post the video on your social media pages, YouTube channel, or include it in your email communications.
Direct Notification: Inform the donor about the video, giving them a direct link to view it.
Example Script
To illustrate, here’s a sample thank you video script:
"Hi, Mr. and Mrs. Smith. It’s Tom Kelly from Housing the Homeless, and I hope you and the kids are having a great summer. I wanted to let you know that we’ve been making great progress because of your contributions. With your donation, we were able to complete construction on a new shelter in downtown LA that can house up to 200 residents at a time. This facility is fully equipped with everything our residents need to get back on their feet, from bathroom amenities to onsite staff and job hunting resources. Everyone from Housing the Homeless and I want to give you a big hug and thank you for what you’ve done. We can’t tell you enough how much this means to us. It’s people like you who make our mission to get people off the streets a reality and who help us change so many lives for the better. Next year, our goal is to add expansions to this facility, including purchasing vehicles to transport residents. Your continued support or helping spread the word about our goal would mean so much to us and the residents at our shelter. Thank you so much again, and I hope to talk to you soon."
Conclusion
Creating a donor thank you video is simple but powerful. By following these steps, you can create personalized messages that make your donors feel valued and appreciated, encouraging them to continue supporting your mission. So, take out your phone and start recording your first donor thank you video today!
Frequently
Asked Questions
A video adds a personal touch that written notes often lack. It allows donors to see and hear your gratitude, making them feel more connected to your organization and the impact of their contribution.
Aim for 1-2 minutes. This is long enough to convey your message and gratitude without losing the viewer’s attention.
You don’t need expensive equipment. A smartphone with a good camera, a tripod or stable surface, and a quiet, well-lit space are sufficient. Basic editing software like Canva or iMovie can enhance your video.
Personalize each video by addressing the donor by name, mentioning their specific contribution, and explaining the direct impact of their donation. Avoid using a one-size-fits-all script.
While it’s not necessary, involving other team members can show a collective appreciation and add variety to the video. However, a solo video can also be very effective if done sincerely.
Practice your script several times to build confidence. You can also follow the script closely during recording. Remember, sincerity and enthusiasm are more important than perfect delivery.
Post the video on your social media channels, YouTube, or include it in your email communications. Notify the donor directly with a personal message and a link to the video.
It’s best to create personalized videos for each donor to show genuine appreciation. Reusing the same video can come across as insincere and undermine the personal touch you’re aiming for.